PRIME LINE® NOW OFFERING RENEWED AND FOCUSED SERVICES IN CANADA

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BRIDGEPORT, CT – July, 2010–Prime Line®, headquartered in Bridgeport, is proud to announce that Prime Canadian Representative Willoughby Edwards is now covering Ontario, Manitoba, Saskatchewan, Alberta and British Columbia.

"Willoughby began working with Prime covering Ontario, and as business has increased we are excited to be able to expand our reach to these other major outlets in Canada,” says Jeff Lederer, Executive Vice President. “We plan to continue to expand our reach internationally and tap into markets with further opportunities,” he added.

“I recently showed some of Prime’s best-selling products and our Leeman New York collection at the ASI Canada Roadshow, and the distributors I had the opportunity to meet with are very excited about our new Leeman leather collection as well as Prime’s wide variety of totes, writing instruments and drinkware,” said Edwards. “I look forward to working with distributors in western Canada,” he added

Willoughby can be reached at 416-499-9104 or by e-mail at willo.e@sympatico.ca.

Prime Line® is currently the largest and only North American supplier for IPPAG (International Partnership for Premiums and Gifts), an organization that creates awareness about promotional products throughout the world. Prime Line® serves as their international partnering and sourcing group.

Prime Line®, a QCA-certified, ASI 5-Star rated and Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For 30 years, Prime Line® has focused on great service, a wide variety of innovative and powerful promotional products, safety and a commitment to form, function, and fun.