PRIME LINE’S JEFF LEDERER PRESENTS ON PANEL AT ASI CHICAGO

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BRIDGEPORT, CT – July, 2010–Prime Line®, headquartered in Bridgeport, announces that Executive Vice President Jeff Lederer was a panelist for a session at the ASI Chicago Show last week. The session, New Distributor Success Track: 10 Top-Selling Promo Campaigns, focused on tips and insights for successful promotional campaigns. Prime’s LT-3290 String-A-Sling Backpack and PL-4690 Rubik's® 9-Panel Full Custom Cube were among the top-selling successful campaigns discussed.

“It was my pleasure offering advice to new ASI distributors to help them along their way in the industry,” said Lederer. “At Prime we love to work with and help our distributors succeed with selling, providing resources like free rush service, free virtual, no minimum quantities, and our exclusive ESP Live product updates,” he added.

Prime Line® was also the official Vase Sponsor of ASI Chicago. The company’s new award-winning Flexi-Vases were featured in the registration areas as well as in the new product showcase area with fresh flowers provided by Advertising Specialty Institute® (ASI) in each. The PL-4101 Flexi-Vase also won the new product award for Most Unique in the Advantages New Product Showcase at the show.

The ASI Show Chicago is the promotional product industry's biggest trade show of the summer and largest event in the Midwest, and featured 700 leading suppliers, dozens of cutting-edge free education sessions, two exciting Keynotes and around-the-clock networking.

Prime Line®, a QCA-certified, ASI 5-Star rated and Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For 30 years, Prime Line® has focused on great service, a wide variety of innovative and powerful promotional products, safety and a commitment to form, function, and fun.